Artistry in Viewing: Unveiling Samsung Frame

The campaign for RD Electronics marked the launch of Samsung’s “The Frame” TV, elegantly marrying technology with art. This unique TV not only offers premium viewing experience but also transforms into a piece of art, making it a masterpiece in every living space. We crafted a preroll advertisement to illustrate this duality, highlighting the customizability with various frame options. Influencer Elina Pakalne, with her magnetic presence, brought an additional layer of engagement. Complex post-processing and strategic use of chroma key techniques enabled us to create an ethereal aesthetic, where technology and art coalesce. The voiceover guided the viewers through the journey, making the innovation and elegance of “The Frame” tangible.

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RD Electronics


Preroll advertisement, post-processing, chroma key shooting, voiceover.


Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased.

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