From Soil to Table: F’sh Peas Journey

We found a unique way to showcase F’sh Peas, a 100% natural and vegan fish alternative, by creating a visual story of “fish” growing right from the soil. We chose a garden in Lithuania as our set and used lighting equipment to bring the scene to life. The ad, specially tailored for audiences in Germany, Austria, and Belgium, used humor to emphasize the product’s natural ingredients, creating a quirky visual of fish sprouting from the ground. The campaign was a hit, racking up over 10 million views and effectively boosting the brand’s awareness.