Molodoy Chi – Uzel (Mucis video 2020)

In the music video for the up-and-coming rap artist Molodoy Chi, we aimed to bring out the artist’s innate charisma to the forefront. The challenge was to escape the norm; we didn’t want the standard, clean, and comfortable setting. Instead, we plunged Molodoy into an environment that was gritty, cold, and highly unconventional – he was suspended, flying above asphalt. In such exhilarating circumstances, charisma isn’t just seen; it’s felt. Every frame of the video exudes an energy, an uncontainable vibe that’s as raw and real as the artist’s lyrics. It wasn’t just about capturing a performance but unleashing an experience where Molodoy’s charisma became a visual spectacle.

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Molodoy Chi


Creative concept development, location scouting, extreme shooting conditions, postproduction.


Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased.

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