Molodoy Chi – Uzel (Mucis video 2020)

In the music video for the up-and-coming rap artist Molodoy Chi, we aimed to bring out the artist’s innate charisma to the forefront. The challenge was to escape the norm; we didn’t want the standard, clean, and comfortable setting. Instead, we plunged Molodoy into an environment that was gritty, cold, and highly unconventional – he was suspended, flying above asphalt. In such exhilarating circumstances, charisma isn’t just seen; it’s felt. Every frame of the video exudes an energy, an uncontainable vibe that’s as raw and real as the artist’s lyrics. It wasn’t just about capturing a performance but unleashing an experience where Molodoy’s charisma became a visual spectacle.